Playbooks for profitable growth
The plays we're actually running: Meta & Google ads, performance creative, and scaling ecommerce brands profitably. Fuelled by the Macedo Marketing team.
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Scaling5 Aug 2026 · 8 min read
How we scaled a stuck DTC brand from $176K to $616K/month in 76 days
Creative28 Jul 2026 · 7 min read
The Insight Compound: turning ad data into creative that compounds
Meta Ads21 Jul 2026 · 6 min read
Meta Advantage+ for low-AOV brands: when it actually wins
Creative14 Jul 2026 · 5 min read
Creative testing that actually finds winners (not noise)
Scaling7 Jul 2026 · 6 min read
Stop letting ROAS crash every time you scale spend
Google Ads30 Jun 2026 · 5 min read
Google + Meta: the full-funnel handoff that compounds results
CRO23 Jun 2026 · 4 min read
The ad metrics that lie - and what to watch instead
Meta Ads16 Jun 2026 · 5 min read
Reactivating 'dead' audiences with fresh creative
Creative9 Jun 2026 · 6 min read