1. About this policy
This Privacy Policy explains how Macedo Marketing LLC ("Macedo Marketing", "we", "us") handles personal information in connection with:
- our websites, including macedomarketing.com and its subdomains;
- our advertising, lead forms and other activity on platforms such as Facebook, Instagram and Google;
- enquiries, applications, call bookings, newsletters and resources you request; and
- the advertising and creative services we provide to business clients.
It applies to website visitors, people who respond to our ads or forms, prospective and current clients and their representatives, and people who receive our emails.
When we run campaigns for a client, the client decides how its customers' data is used. We process that data only on the client's instructions under our agreement with them, and the client's own privacy policy applies. Recruitment applications are covered by a separate notice.
2. Who we are
The controller responsible for the personal information described in this policy is:
- Entity: Macedo Marketing LLC, registered in Wyoming, United States
- Address: 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, United States
- Privacy contact: tiago@macedomarketing.com
3. Information we collect
Contact and business information. Your name, business email, phone number, company name, website, job title or role, advertising spend range, business type, and anything you tell us about your goals or challenges when you fill out a form, apply, book a call or message us.
Calls and meetings. Notes from discovery, proposal and client calls. Our calls are automatically recorded and transcribed by a note-taking tool when participants join. If you don't want to be recorded, tell us before or at the start of the call and we will stop the recording.
Advertising account and business-tool data. If you give us access to your ad accounts, analytics, store or other tools for an audit, proposal or our services, we can see the information in them, such as spend, revenue, campaign results and audience data.
Client and billing information. Contracts, invoices, payment records (card details are handled by our payment provider, not stored by us), brand assets, feedback and correspondence.
Marketing preferences. Whether you have subscribed to or unsubscribed from our emails, and related delivery and interaction information, such as opens and clicks.
Technical information. IP address, browser and device information, pages visited, referring source, and error and security logs. Optional analytics and advertising tools collect more only if you allow them (see section 6).
From third parties. Advertising platforms such as Meta pass us the details you submit in our lead forms. Form, scheduling and freelance-marketplace platforms pass us what you enter or send through them.
What we don't collect. We don't ask for sensitive information such as health, religion or political views, or for government ID or financial account numbers. Please don't include them in forms or messages.
Do you have to give us information? No. But without your contact details and basic business information, we can't review your application, arrange a call, deliver a resource or provide our services.
4. How we use information and our legal bases
Where EU or UK data-protection law applies, we rely on the legal bases below.
| Purpose | Legal basis |
|---|---|
| Answering enquiries, reviewing applications and arranging calls | Steps you asked us to take before a contract, or our legitimate interest in responding to business enquiries |
| Auditing your ad account and preparing a proposal | Steps you asked us to take before a contract |
| Delivering resources you request, and related delivery messages | Our legitimate interest in fulfilling your request |
| Providing our services, onboarding, billing and supporting clients | Performance of a contract |
| Following up on applications and proposals by email, phone or text | Our legitimate interest in following up with businesses that contacted us |
| Newsletters and other marketing emails | Your consent where required, otherwise our legitimate interest in B2B marketing |
| Recording calls | Our legitimate interest in keeping accurate records of calls and following up on what was discussed |
| Optional analytics, advertising cookies and pixels | Your consent |
| Advertising our services, including audiences and lead-quality signals on ad platforms | Our legitimate interest in advertising effectively (see section 5) |
| Securing our websites and systems, preventing misuse, keeping business records | Our legitimate interests |
| Tax, accounting and other legal requirements | Legal obligation |
| Establishing or defending legal claims | Our legitimate interests |
Where we rely on legitimate interests, we have weighed them against your rights and expectations. You can object at any time (section 11). Requesting a resource or booking a call does not, by itself, sign you up for ongoing marketing.
We do not sell personal information for money. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
5. Meta advertising and lead forms
We advertise our services on Meta's platforms, including Facebook, Instagram and Messenger. This section applies whenever you interact with our ads, forms or messages on those platforms.
Lead forms. If you submit one of our lead forms on a Meta platform, Meta passes us what you submit. This may include your name, email, phone number, company website and your answers to our questions, including details Meta prefills from your profile, which you can review before submitting. We use it to assess whether our services fit your needs, contact you about your request by email, phone or text, arrange calls and deliver resources you asked for.
Ad measurement and audiences. We may use Meta's advertising tools to measure our ads, show ads to people who have visited our website or engaged with our content, and avoid showing ads to existing clients or leads. This can involve sharing hashed contact details, website events or lead events with Meta, including whether a lead became a client, so Meta can improve who sees our ads. Website tracking runs only if you allow it in our cookie preferences. You can object to the use of your contact details for audiences or lead updates at any time, and we will stop.
Joint responsibility with Meta. For information collected through the Meta Pixel and similar Meta tools on our website and transmitted to Meta, Macedo Marketing and Meta Platforms Ireland Limited are jointly responsible under EU data-protection law. Meta is solely responsible for what it does with the information after it receives it. Meta's Privacy Policy explains its processing and how to exercise your rights with Meta.
Your ad preferences on Meta's platforms are controlled in your Meta account settings, separately from your choices with us.
6. Cookies and similar technologies
Our websites use these categories:
- Essential: needed for the site to work and to remember your cookie choices. Always on.
- Analytics: help us understand how visitors use the site, for example Google Analytics.
- Marketing: measure and improve our own advertising, for example the Meta Pixel. This may send page visits, IP address, browser and device details and cookie identifiers to the advertising platform.
- External content: embedded forms, booking calendars and videos from third-party providers. Because these providers may run their own analytics or advertising, some embeds only load when you have allowed the related categories. If you decline, you can use the direct links instead.
Optional categories stay off until you allow them. You can choose "Reject optional" or change your choice at any time through the Cookie preferences link on our site. Withdrawing consent stops future loading, but it can't remove cookies set on a provider's own domain or recall data a provider already received. We ask again for your choice periodically. See our Cookie Policy for the current list of cookies.
7. Who we share information with
We share personal information only as far as needed for the purposes in this policy.
Our team. Authorised team members and contractors who need it for their work, bound by confidentiality obligations.
Service providers. We use third-party providers to run our business. The tools we use change over time; the categories below stay the same.
| Category | Examples | Purpose |
|---|---|---|
| Website and hosting | Vercel | Hosting and delivering our websites |
| Forms and scheduling | Formly, Calendly | Applications and call bookings |
| CRM and automation | Pipedrive, Zapier | Managing leads and client records, connecting our tools |
| Email and newsletters | Kit, Beehiiv | Newsletters and resource delivery |
| Communication and collaboration | Google Workspace, Slack | Email, messaging, files and internal operations |
| Calls and meeting notes | Zoom, Google Meet, Fathom | Holding, recording and transcribing calls |
| AI tools | Anthropic, OpenAI | Drafting, research and analysis |
| Advertising and analytics | Meta, Google | Our own advertising and measurement |
| Payments and accounting | Stripe, our accountant | Invoicing, payments and bookkeeping |
You can ask us for the current list at tiago@macedomarketing.com.
Advertising platforms. Some platforms, such as Meta and Google, use information for their own purposes as independent or joint controllers under their own terms (see section 5).
Professional advisers and authorities. Lawyers, accountants and auditors where needed, and authorities where the law requires it or to protect our rights or others' safety.
Business changes. If our business is sold, merged or restructured, information may transfer to the new owner, who must keep protecting it under this policy.
8. International transfers
Macedo Marketing LLC is registered in the United States, and our team and service providers work in several countries, including the US and others outside the European Economic Area (EEA), the UK and Switzerland.
When we transfer personal information out of the EEA, the UK or Switzerland to a country without an adequacy decision, we rely on one of these safeguards:
- the EU-US Data Privacy Framework (with its UK Extension and the Swiss-US framework), where the recipient is certified; or
- the European Commission's Standard Contractual Clauses, with the UK International Data Transfer Addendum where relevant.
You can ask for a copy of the safeguards that apply to your information at tiago@macedomarketing.com.
9. How long we keep information
We keep personal information only as long as we need it for the purposes in this policy and to meet legal requirements.
| Information | How long |
|---|---|
| Leads and prospects who don't become clients | Up to 24 months after our last meaningful contact |
| Ad account and business-tool data from an audit or proposal | If you don't become a client, we remove our access and delete any copies when the proposal process ends |
| Call recordings | Up to 12 months |
| Client records and correspondence | For the length of our engagement plus 24 months |
| Invoices, contracts and accounting records | As long as tax and accounting laws require, usually 5 to 7 years |
| Newsletter and marketing lists | Until you unsubscribe, or after 24 months of inactivity |
| Unsubscribe and objection records | As long as needed to keep respecting your choice |
| Website analytics | Up to 14 months |
We may keep information longer if we need it to establish or defend a legal claim. When we no longer need it, we delete or anonymise it.
10. Security
We use technical and organisational measures suited to the information and the risks, including encrypted connections, access limited to team members who need it, and providers with recognised security practices. We remove access to client and prospect accounts when it is no longer needed.
No system is completely secure. If a personal-data breach is likely to put your rights at risk, we will notify the relevant authority within 72 hours where the law requires, and tell affected people without undue delay.
11. Your rights (EU, UK and Switzerland)
If you are in the EEA, the UK or Switzerland, you have these rights, subject to conditions in the law:
- Access: confirm whether we hold your information and get a copy.
- Correction: fix information that is wrong or incomplete.
- Deletion: have your information deleted in certain cases.
- Restriction: limit how we use your information in certain cases.
- Portability: receive information you gave us in a machine-readable format, or have it sent to another company.
- Objection: object at any time to processing based on our legitimate interests. For direct marketing, including audiences on ad platforms, we will always stop.
- Withdraw consent: where we rely on consent, withdraw it at any time. This doesn't affect processing before you withdrew.
Email tiago@macedomarketing.com to use any of these rights. We reply within one month. For complex requests we may extend this by up to two months and will tell you why. We may ask you to confirm your identity first. Requests are free unless clearly unfounded or excessive.
12. Your rights (United States)
Depending on your state, laws such as the California Consumer Privacy Act may give you the right to:
- know what personal information we have collected about you and how we used and disclosed it;
- get a copy of it;
- correct or delete it, subject to legal exceptions;
- opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising, or of targeted advertising; and
- not be treated differently for using these rights.
We do not sell personal information for money. To opt out of advertising-related sharing, change your cookie preferences on our site or email tiago@macedomarketing.com. You can use an authorised agent; we will ask for proof of their authority. We verify requests using information we already hold.
13. Children
Our websites, ads and services are for adults acting for businesses. We do not knowingly collect information from anyone under 18. If you think a child has given us information, contact tiago@macedomarketing.com and we will delete it.
14. Changes to this policy
We may update this policy when our services, tools or the law change. The latest version is always on this page, with the date it was last updated. For material changes, we will give additional notice where required, and ask for fresh consent before using information for a new purpose that needs it.
15. Complaints
If you have a concern, please contact us first so we can try to fix it. You also have the right to complain to a data-protection authority. In the EEA, that is the authority where you live, work or where you think the problem happened. In the UK, it is the Information Commissioner's Office (ico.org.uk). You don't have to contact us before complaining.
16. Contact
- Privacy questions and requests: tiago@macedomarketing.com
- Postal address: Macedo Marketing LLC, Attn: Privacy, 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, United States