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How We Helped Vijay Singh Scale Meta Ads From £30K to £100K+ Monthly Revenue

💰 High-Ticket Coaching📈 5× Growth⬆️ 450% Booked Calls

A real-estate coaching case study showing how we scaled lead generation by over 5× with the right funnel, tracking, and creative strategy.

Proof

Don't Just Take Our Word For It…

Hear directly from Vijay about how our Meta Ads strategy transformed his business.

About Vijay Singh

The UK's #1 authority on hands-free property wealth creation - his premium programme turns busy professionals into successful investors without sacrificing their time.

Turn £50K+ into passive income

Helps professionals with £50K+ in capital build robust portfolios generating consistent monthly returns with minimal involvement.

Proven multi-million success

Built a multi-million-pound property empire while working full-time, now shared through his premium £4,000+ coaching programme.

80K+ engaged audience

Came to us with a substantial Instagram following and organic sales - ready to level up with paid advertising.

Why They Were Stuck

Property Launchpad needed a system to generate quality leads, but had no infrastructure in place - starting from zero.

No attribution system

Brand-new Meta ad account with strict spend limits.

No tracking system

No working funnel or clear event tracking in place.

Unclear pixel events

A long conversion window made Facebook attribution unreliable.

One-size-fits-all creative

Video content wasn't optimised for Meta placements.

Limited visibility

A long conversion path meant it was unclear which ads actually drove results.

Rebuilding From the Ground Up

01

Cracked account limits

Scaled spend fast without violations on a brand-new account.

02

Meaningful tracking

Shifted from CompleteRegistration → BookedCall to track outcomes that matter, and installed Hyros for real attribution instead of Facebook estimates.

03

Creative refresh

Dual-format direct-response videos (1:1 and 9:16) to unlock delivery across all placements, with strategic delivery timing to capture high-intent audiences.

Scaling Spend Strategically

From £1K to £25K/month with 5× conversion growth.

Oct '24

Foundation

£1,097Spend
66Booked calls
£16.62CPL
Nov '24

Early scale

£6,007Spend
180Booked calls
£33.37CPL
Jan '25

Funnel refined

£5,217Spend
188Booked calls
£27.75CPL
Feb '25

Pushing volume

£15,320Spend
242Booked calls
£63.32CPL
Mar '25

Breakthrough

Milestone: Nearly £100K in monthly revenue.

£24,796Spend
363Booked calls
£68.30CPL

Breaking the Barrier

In just 3 months, Property Launchpad scaled to nearly £100K in monthly revenue - then kept the momentum while increasing ROI.

£98,483
March 2025 revenue

297% ROI

£96,289
April 2025 revenue

338% ROI

66 → 363
Booked calls

450% increase in 5 months

Historical outcomes shown with permission. Results vary and are not guaranteed.

3 Key Levers That Drove Scale

01Intent-first tracking
  • We stopped relying on surface-level events and focused on metrics that matter to the bottom line.
02Funnel optimization
  • Evolved from a direct "book a call" to a 45-minute webinar funnel that produced far more qualified leads.
03Full-funnel creative
  • Direct-response videos in multiple formats to maximize reach while maintaining strong ROAS.
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